Business Unit:
Evolution Hospitality

Title:
eCommerce Director

Location:
Evolution Hospitality - Second Wave Downtown Fargo

City:
Fargo

Metro Area:
Fargo/Moorhead

State:
ND

Postal Code:
58102

Functional Area:
-Corporate Marketing

Requisition Number:
456218

First Open Date:
12/03/2019

Description:

Position Overview

Under the general supervision of the VP of Marketing, the Director of eCommerce is responsible for leading a team of six or more eCommerce managers and coordinators, as well as completing assigned projects and activities relating to the day-to-day implementation of online/digital marketing strategies created to drive hotel revenue for a set portfolio of hotels and resorts.

Requirements & Duties

  • Leadership
    • Ongoing training, development and leadership of California based eCommerce team
    • Conduct team performance reviews
    • Responsible for eCommerce team efforts as a whole and ensuring managers receive proper support when needed
    • Drive overall team direction for continued growth to drive revenue for all hotels
    • Work closely with Marketing and Creative Directors to maintain and develop strategies for success and synergy
    • Operating as the lead point of contact for any and all matters specific to digital marketing
    • Coordinating special projects as needed
    • Updating and improving the eCommerce signature standards
    • Providing assistance to other members of the team
  • Website Development & Maintenance
    • General oversite and development of websites, e-mail campaigns, and implementing website tracking
    • Maintaining and updating websites as needed, including photos and online listings
    • Researching and integrating new services, technologies and tools to increase online traffic and revenue
    • Assist with and drive all SEO efforts
    • Implementing digital campaign strategies as they relate to hospitalityCreating/strengthening keyword optimization in online copy and content
    • Creating/strengthening keyword optimization in online copy and content
  • Strategy & Analysis
    • Take the lead on capturing, reporting and analyzing online statistics
    • Working closely with Marketing and eCommerce in establishing and maintaining strategies for online success
    • Communicating efforts to the field in a regular, easy to follow manner
    • Coordinating electronic marketing efforts: electronic direct mail, banner ads, PPC, SEM, viral efforts
    • Assisting with the research and analysis of our portfolios’ current online marketing presence and developing efforts to improve organic reach and drive overall revenue
    • Assist with growing relationship with franchise partners and using available franchise opportunities to increase online reservations
  • Client Management
    • Communicate with key hotel managers on a quarterly bases to review performance, new strategies and task list
    • Develop trusted advisor relationships with hotel managers, Brand support teams and outside digital vendors
    • Assure key deliverables for ecommerce and actions items are met for hotels and corporate staff
    • Conduct training of hotel staff and corporate team on new eCommerce strategies, tools and tactics
    • Conducting business reviews to ensure clients are satisfied with their products and services
    • Generate reporting for portfolio of accounts for owners and stakeholders
    • Some travel and attending meetings with hotels for pre-opening, rebrand and strategy as needed

 

Qualifications & Experience

  • Experience
    • 3+ years of hands-on experience in digital marketing within the hotel industry
    • 1-2 years of leadership experience
    • 3+ years of experience in Google AdWords, Analytics, webmaster tools, remarketing
    • General understanding of coding in HTML, CSS and/or PHP
    • Ability to analyze and report out results for web statistics and advertising ROI
    • Strong organizational skills with the ability to juggle a variety of projects
  • Education
    • Any combination of education and experience equivalent to graduation from a college or combination of education, training or experience that provides the knowledge, skills, and abilities required to perform this position’s job duties.
  • Knowledge/Skills
    • Must be hospitality oriented and possess the ability to work under pressure and meet deadlines
    • Strong organizational skills with the ability to maintain comprehensive and cohesive records
    • Quick learner and efficient worker, ability to juggle a variety of projects
    • Good sense of design and ability to conceptualize requested projects
    • Good communicator, both written and orally
    • Ability to liaise with internal departments to ensure client needs are fulfilled effectively
    • Project development and creation of strategic web sales plans
    • Collaborate and manage creation of artwork and design that apply to ecommerce
    • Demonstrated proficiency and accuracy in using MS Office products such as Word, Excel, and Outlook to include graphs, tables and other spreadsheet functions
    • Considerable knowledge of business English, spelling and punctuation, office practices and procedures
    • Ability to write and communicate in a professional manner
    • Professionalism and confidentiality are essential, with a strong commitment to providing outstanding customer service
    • Team player interested in collaborating with others to create the best work
  • Work Approach Attributes
    • Demonstrates vertical flexibility
    • Ability to shift focus from big picture to “getting things done” as necessary
    • Authentic personality and approachable
    • Uses an analytical approach
    • Demonstrated ability to translate data into insight and then into action
    • Has an aptitude to perform numerical analysis of data and formulate conclusions and/or solutions
    • Enjoys a fast paced, high energy work environment

     




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