POSITION SUMMARY STATEMENT
The Director of Global Communications & PR is responsible for global media relations, contacts, and cultivating relationships across top tier fashion and lifestyle media. This role reports to the Chief Marketing Officer.

DUTIES AND RESPONSIBILITIES
• Create and manage seasonal PR strategies across all areas of the company
• Role of publicist for the brand, Creative Director and CEO
• Lead development of press strategy and create timelines surrounding product launches, collaborations, events, partnerships and store openings to build brand awareness, drive traffic and grow business
• Liaise with internal teams to ensure all key global product and brand focuses are effectively and efficiently communicated
• Write (or manage copywriter) editorial proposals, plans and national press releases
• Proactively seek opportunities to generate press coverage for the brand on both the national and international level
• Maintain senior media contacts in editorial, regional, short lead, broadcast and online/social media
• Manage seasonal collection preview press events
• Cultivate relationships with global magazine editors, celebrity stylists, and industry influencers to secure publicity
• Manage the global PR & Celebrity budget and creates annual budget guidelines for markets.
• Manage PR & Celebrity agencies for the company ensuring cost effective and impactful execution of the Global PR and Celebrity placement strategies
• Utilize and collaborate strongly with existing relationships of top tier celebrities /VIP, as well as with celebrity stylists and agents
• Ability to handle key dressing events such as movie premieres, awards shows and high visibility events
• Responsible for companywide media planning/buying strategy and execution, including management of the media agency
• Budget management and accountability for PR, Celebrity and Media
• Management of the Fashion Office and Company sample sets

ADDITIONAL RESPONSIBILITIES:
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management
• Demonstrates high level of quality work, attendance and appearance
• Adheres to all Company Policies & Procedures and Safety Regulations
• Adheres to local, state and federal laws
• Additional responsibilities assigned by supervisor related to your position/department
• Less than 20% travel may be required as necessary
• Ability to be flexible and willing to work extended hours when necessary


SUPERVISORY RESPONSIBILITIES
• This role will manage two direct reports

ORGANIZATIONAL RELATIONSHIPS
• Interacts with all levels throughout organization including employees and outside vendors.

MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of the position.

COMPETENCIES:
• Highly Creative
• Inspiring Leader
• Excellent Communication Skills
• Well Organized and Detail Oriented
• Flexible, Works Well Under Pressure
• Modern, High-end, Luxury Aesthetic

Skills/Education/Experience:
• 10+ years of experience at an agency or in-house luxury brand
• Strong networks of stylist and direct talent relationships as well as talent representatives in music, film, art, and fashion
• Must have proven experience managing top-tier press for leading fashion luxury brand(s)
• Disposition and experience working with C-level on image building and press briefings
• Luxury and fashion obsessed


PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.
• Must be able to see, hear and speak in order to communicate with employees and other customers
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms