Business Unit:
Evolution Hospitality

General Manager (AC Hotels Pre-Open)

AC Santa Rosa

Santa Rosa

Metro Area:
San Francisco/Oakland/San Jose


Postal Code:

Functional Area:

Requisition Number:

First Open Date:


AC Hotels by Marriott: “Spanish Roots. European Soul. Global Mindset.” Sound interesting?

Evolution Hospitality is a proud partner of Marriott Hotels in the continued launch of the AC Hotels brand. The AC line of hotels is a design-inspired line of hotels that has been tailored for the discerning guest that gets inspired by timeless modernity and harmony. At AC Hotels, the goal is to create a space that brings the culture of the location alive for the guest while allowing the guests to focus, be present and connect with others. You can learn more about this exciting premium select-service brand at
We’re currently searching for a General Manager to lead the successful launch and continued operation of our brand new AC Hotel in Santa Rosa.

Primary Responsibilities

Brand Execution
o Ensure that AC Hotel brand is executed effectively and that the brand is reflected in all aspects of hotel operations.
o Lead a service environment & overall vibe that promote guest satisfaction and loyalty in a manner that is consistent with the vision of the brand.
o Ensure that the hotel is always in a state of “audit-readiness” and that it meets the requirements of all required brand audits.
o Ensure that the entire hotel team is well-trained and prepared to deliver an authentic /tailored experience to the guest that is consistent with the vision of the brand

Operations Excellence
o Prepare an annual budget and business plan in collaboration with appropriate department leaders to drive the overall health of the hotel.
o Lead the hotel sales culture through hands-on involvement in the sales process. This includes working with key stakeholders to develop effective revenue management strategies and setting aggressive goals that will drive the financial performance of the hotel.
o Regularly analyze business results alongside the hotel leadership team to develop effective strategies to address opportunities to improve. Make key decisions and oversee execution, removing obstacles to success and ensuring appropriate resources are available to achieve business results.

Team & Culture Leadership
o Lead all efforts (in a hands-on manner) to hire, develop, and retain a high-performing team of hospitality professionals that are clear ambassadors of the AC brand.
o Ensure that the Evolution Hospitality Mission, Values, and Guiding Principles are harmoniously demonstrated alongside the core values of the AC brand.
o Play a visible leadership role in the execution of all key people processes that are intended to help us promote full potential across the organization. These processes include, but aren’t limited to: Performance Management, Development Planning, Team Environment Surveys, etc.
o Promote the demonstration of key the brand mantras such as (but not limited to): “If we have time to make it, we have time to make it beautiful.”

• Minimum of 3 - 5 years of experience as a GM in a premium select service environment required
• Proven track record in delivering financial results
• Aptitude in financial management, financial reports and analysis
• Proven track record of building a cohesive team and facilitating goal accomplishment
• Ability to inspire associates and to create a culture of care and accountability
• Strong communication and listening skills, excellent speaking, reading and writing skills
• Excellent leadership skills with a hands-on, lead-by-example work style

You’ll Really Catch Our Eye If You…
• If you have prior hotel pre-opening experience
• If you have prior experience working in an AC brand hotel or lifestyle category of hotel

About Evolution Hospitality

Headquartered in Orange County, CA, Evolution Hospitality is one of the top privately-owned hotel management companies in the US. Evolution Hospitality has a well-defined vision, a strong sense of values and guiding principles, and a long-range, quality-minded approach to business. From unassuming beginnings with a single property, today Evolution Hospitality is recognized as a first-class operator of hotels.

We are proud to offer candidates a dynamic career, personal growth, a strong tradition of mutual trust, integrity and an opportunity to make an impact on the business. Simply put, it means that it feels a bit different to work here. We are universally driven by our fundamental values and beliefs. At Evolution Hospitality, all associates are selected and evaluated on two criteria equally: results and culture. Honesty and humility are equally important as intellect and ability, and each member of the team embraces the challenge of becoming a better human being, both personally and professionally, as part of the package. Superstars are those individuals that not only create value for the company but also genuinely embrace and live Evolution Hospitality’s unique culture. v

Are you ready to evolve? If you are interested in establishing a solid career and taking giant strides in personal growth, Evolution Hospitality is just the family you’re looking for.

Apply Now

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