Position Overview
The Regional Director of Sales is responsible for overseeing a region of 10-15 full service, compact full service and premium select service branded and/or independent hotels.
Measures of Performance
• Driving sales
- Provides guidance and direction to hotel Directors of Sales and Directors of Sales & Marketing to maximize hotel sales revenue – rooms, banquet & catering, ancillary revenues
- Assists with creation and management of annual strategic plan
- Ensure sales goals and budgets are met or exceeded by each hotel
- Create and develop hotel sales & marketing plans and actions to maximize enterprise value while maintaining brand identity and standards
- Develop and implement targeted sales initiatives designed to penetrate specific market segments, key accounts or designated time periods
- Evaluate and track hotel revenue performance of your hotel region against budget, brand benchmarks and Evolution portfolio
- Initiate, create, drive e commerce initiatives and ROI
- Assist in creation of tactical, creative and cooperative targeted marketing initiatives to drive revenues
- Assist in determining ROI of promotional events, marketing spend, trade shows and industry events
- Utilize sales & marketing tools and reports to maximize hotel revenues and Revpar – STAR, Hotelligence, reader board, rate shops, web analytics, etc
- Adherence and knowledge of brand programs and initiatives
- Analysis skills and strategic vision in establishing appropriate sales deployment
- Strong communication skills required with marketing, revenue management and operational teams at both property level and corporate
• Building and Inspiring a Great Team
- Assist and own the process of sourcing, assessing and hiring hotel DOS/DOSM for region
- Participate, guide and approve sales team progressive discipline
- Conduct on property visits to your hotels to assess strength of sales leadership, strategic culture and adherence to Evolution Hospitality signature sales standards
- Identify opportunities to reward performance and “celebrate success wildly”
- Participate and assist in facilitation of quarterly sales celebrations
- Assist with career-pathing by identifying candidates ready for the next step
Supervisory Responsibilities
This position directly supervises the Directors of Sales and/or Director of Sales & Marketing of the region. This position carries out supervisory responsibilities in accordance with Evolution Hospitality’s policies and applicable laws. Responsibilities include interviewing, hiring and training associates; planning, assigning, and directing work; evaluating performance; rewarding and disciplining associates; addressing complaints and resolving problems
Qualifications & Experience
• Education:
- Any combination of education and experience equivalent to graduation from a college or combination of education, training or experience that provides the knowledge, skills and abilities required to perform the Regional Director of Sales job duties
• Knowledge/Skills:
- Must be computer literate; have experience using Internet Explorer, Delphi, Microsoft Office, Brand tools & systems
- Ability to be assertive and persuasive
- Excellent communicator with strong written and verbal communication skills
- Track record of leading a team and achieving results
- Ability to quickly evaluate alternatives and decide on a plan of action
- Organizational skills including follow up, time management, ability to multi-task and manage multiple priorities in a fast-paced environment
- Skills for problem-solving, analysis and effective decision-making
- Skills for negotiation and interpretation of contracts
- Strong interpersonal communication and networking skills
- Ability to effectively present information in one-on-one and group situations to customers, clients, and other employees of the organization
- Ability to comprehend and use technical or professional language, either written or spoken, to communicate complex ideas
- Ability to conduct budgetary analysis and interpret and analyze results
- Extensive knowledge of sales skills, revenue management, recruitment, supervision, training and motivation of managers
- Delphi experience is strongly preferred
• Work Experience:
- A minimum of 2 years’ experience in area, regional or multi–unit sales management oversight
- A minimum of 5 years’ experience as a hotel Director of Sales or Director of Sales & Marketing
- Brand experience preferred – Hilton, Marriott, Starwood, Hyatt, IHG
- Track record of leading and inspiring teams to meet or exceed sales goals
• Work Approach Attributes:
- Demonstrates vertical flexibility
- Uses an analytical approach
- Portrays a genuine style
- Strategically proactive
• Working Environment:
- Extensive travel required to your regional hotels and corporate office in San Clemente, CA
- Fast paced, collaborative, high energy
- Private office, open cubicle or remote
- High touch both by phone, electronic and in person
About Evolution Hospitality:
Headquartered in Orange County, CA, Evolution Hospitality is one of the top privately-owned hotel management companies in the US. Evolution Hospitality has a well-defined vision, a strong sense of values and guiding principles, and a long-range, quality-minded approach to business. From unassuming beginnings with a single property, today Evolution Hospitality is recognized as a first-class operator of hotels.
We are proud to offer candidates a dynamic career, personal growth, a strong tradition of mutual trust, integrity and an opportunity to make an impact on the business. Simply put, it means that it feels a bit different to work here. We are universally driven by our fundamental values and beliefs. At Evolution Hospitality, all associates are selected and evaluated on two criteria equally: results and culture. Honesty and humility are equally important as intellect and ability, and each member of the team embraces the challenge of becoming a better human being, both personally and professionally, as part of the package. Superstars are those individuals that not only create value for the company but also genuinely embrace and live Evolution Hospitality’s unique culture.
Are you ready to evolve? If you are interested in establishing a solid career and taking giant strides in personal growth, Evolution Hospitality is just the family you’re looking for.
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